Understanding Internet Marketing
Internet marketing, also known as electronic marketing, is any effort made to market a product or service through or using electronic media, such as the internet. Internet marketing can also be defined as a strategy for marketing or advertising products via the internet with the goal of increasing sales and influencing consumers to purchase or use the product or service.
Example: Andi has a convection business, to market his products he opens a stall in an online shop marketplace, apart from opening a stall in the marketplace and e-commerce, he also... have a dedicated website in the form of catalogs from the businesses he owns to make it easier for prospective buyers who want to buy directly from his virtual shop.
Elements in Internet Marketing
In internet marketing there are many elements to make all business processes run more effectively and successfully, namely:
- Website
- E-commerce
- SEO articles
- Email marketing
- Search Engine Marketing (SEM)
- Social Media Marketing
- Systemize Follow-up
- Sales
Several types of business options in internet marketing:
1. Selling Your Own Products
Physique
- Computer/laptop, hardware, etc
- Electronic: TV, LCD, cellphone, headset, etc
- Fashion: clothes, trousers, headscarves, robes, batik, etc.
- Accessories: hats, bags, wallets, etc.
- Etc.
Non-Physical
- Ebook
- Software
- Video tutorial
- Etc.
2. Selling other people's products (becoming an affiliate/reseller)
Physique:
- Lazada.co.id (domestic)
- Amazon.com (overseas)
- Markethealth.com
- Ebay.com
- Etc.
Non-Physical:
- Clickbank.com
- JVZoo.com
- Etc.
3. Publisher CPC
- Google Adsense
- Media.net
- Bidvertiser.com
- Chitika.com
- Infolink.com
- Etc.
4. Publisher CPA
- Markethealth.com
- Indocpa.com
- Etc.
How to Start an Internet Marketing Business
1. How to Sell Your Own Products
- Determine business ideas
Business ideas must of course be planned carefully. Businesses that emerge from creative ideas and are developed with comprehensive planning have a greater potential for success than businesses that are started without thorough planning. - Define the product
The product that will be sold is the result of a design from the business idea, actually there is no product that is not good, it's just that how and where the product is sold must be right, this can be obtained from the business idea. - Keyword research
Keywords here are used to find out how interested consumers are in our business idea, usually the greater the interest, the greater the competition, for beginners it is recommended to use keywords with a moderate level of interest. - Create a website with quality content
Websites are used to make it easier for potential consumers to view catalogs of the products we sell, both physical and digital products. - Determine how to order, how to pay, etc.
- Promote website =>> SEO
2. Become an affiliate and publisher of CPC & CPA
- Determine business ideas
- Determine the most searched topics
- Keyword research
- Create a website with quality content
- Affiliate list
- Promote website =>> SEO